Rovaniemi Airport (RVN/EFRO)
New routes and frequency possibilities and why these routes would work
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But Rovaniemi has plenty of other air service-generating potential...read on...
Finavia’s northernmost airports form a network of six modern, year-round open and tourism-friendly access points to one of Europe’s most unique destinations at the Arctic Circle – Lapland. The six airports form a unified business and marketing concept – Lapland Airports. With a dense airport network we can promise: The North is Near.
In 2009, Lapland Airports had 900,000 passengers of which 360,0000 which were international passengers (MIDT and Finavia charter statistics 2009). The high season for international travellers is from December to March. The main international markets for Lapland Airports are UK (43%), France (13%) and Germany (10%). Major investments in infrastructure to the tourism centres in Lapland now provide a high potential for new airlines and tour operators to make profitable business.
Lapland region and Finavia are committed to creating incentives and marketing programmes to increase international passenger volumes to Lapland Airports (Ivalo, Enontekiö, Kittilä, Rovaniemi, Kuusamo and Kemi-Tornio).
| Potential routes from Europe: |
| Germany |
There are no regular direct flights, scheduled or charter, to Lapland from Germany. The existing demand is 28,000 indirect passengers. The main airports for German passengers are Kittilä and Rovaniemi. A substantial growth potential exists between tour operators and airlines in this market. Ivalo and Kuusamo provide a good potential for wildlife and nature holiday seekers. |
| United Kingdom |
Almost 45% of Lapland’s international passengers currently come from the UK. The charter market is mature, but currently heavily affected by the economic downturn. The UK market has a well established Christmas/Santa Claus product bringing an annual 100,000-150,000 passengers to Lapland in December with growth potential to prolong the travel season from December to November-March. Scheduled flights are in demand to satisfy tour operator demand for part-charters and seat-only products. |
| France |
France is the second-largest international market for Lapland. The charter market provides seats for 60% of the total 37,000 passengers arriving to Lapland. Main airports served are Rovaniemi, Ivalo and Enontekiö. Establishing new tour operator sales in France would grow the total market. |
| Russia |
Russian tourists are the single largest market visiting Finland and Lapland, including a total of 20,000 passengers arrive to Lapland from Russia. New services from Russian scheduled and charter airlines would provide a strong alternative for the passengers arriving by train or car. The flight time from Moscow is only 1 hour – connecting the Moscow catchment to Lapland. |
| The Netherlands |
Around 60% of passengers arrive to Lapland via Helsinki (from a total of around 21,000). The growth of the direct charters has been given a boost to the market with TUI, Voigt Travel and Buroscandinavia giving Lapland a strong visibility in the Dutch market. Rovaniemi, Kittilä and Kuusamo are the main airports served. |
| Spain |
Around 65% of Spanish passengers arrive with scheduled service via Helsinki (from a total of around 21,000 Lapland visitors). Spain holds a potential in existing and new tour operators requiring suitable air services to grow their business. The main airports served are Rovaniemi, Ivalo and Kittilä. |
| Potential routes from Asia: |
| Japan |
Surprisingly, Japan makes it into the top10 international visitor chart with an annual 12,000 Japanese tourists arriving in Lapland via Helsinki, according to MIDT. The growth potential in this market is very high. |
Lapland Airports: The top three international markets
Ivalo
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Enontekiö
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Kittilä
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Rovaniemi
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Kuusamo
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Kemi-Tornio
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Other major reasons to serve this airport
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Good elf: Serious jobs have been created by the Santa industry and recently efforts have also been made to export this very special expertise – Rovaniemi's Santa's Technology Park is a serious attempt to create a leading European centre for the experience industry. More traditionally, the nearby Pyhä-Luosto resort offers good downhill and cross country skiing, the Pyhä-Luosto husky and reindeer park, and many other year-round country pursuits.
- Rovaniemi is the capital of Finnish Lapland and the home town of Santa Claus, located at the northern Arctic Circle.
- Lying at the junction of north and south on the border to the Arctic, Rovaniemi has become a modern town, full of life with its own unique characteristics.
- The changing seasons, each having its own type of daylight, temperature and natural phenomena, offer excellent settings for a whole variety of activities.
- The airport is located only 10 km from Rovaniemi city centre.
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Meanwhile - who said you couldn't do anything more with reindeer? The annual reindeer race in March through the city's streets has become a passionate attraction.
Marketing and other support
Lapland Airports offers a wide range of support to airline partners:
- Growth Incentive Scheme 2010-2011 (http://www.finavia.fi/airlines/Terms_and_conditions_and_airport_charges)
- Overall airport charges reduced by 10% since 1 September 2009
- Start-up support: For new routes (unserved airport pairs) a three year discount programme applicable to all carriers.
- Market information: statistics (MIDT) and passenger surveys on request.
- Consultation in planning and realising route marketing possibilities in Lapland
- Full details of promotion policy at http://www.finavia.fi/Marketing_Co-operation
Other marketing cooperations: Lapland Region and Finland
Finavia works in close co-operation with the following organisations, which are keen to contribute to your route development and make it successful:
Visit Finland
Visit Finland supports tourism industry businesses and groups in developing and marketing tourism services for the international market.
Lapland Marketing
Regional tourism development organisations:
- Levin Matkailu Oy (Kittilä Airport)
- Pohjois-Lapin Matkailu Oy (Ivalo Airport)
- Tosi-Lappi (True Lapland) Oy (Enontekiö Airport)
- Naturpolis Oy (Kuusamo Airport)
- Meri-Lapin Matkailuyhdistys ry (Kemi-Tornio Airport)
- Rovaniemen Matkailu Oy (Rovaniemi Airport)
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Snow men, show-men. But Rovaniemi is not just Santapark – it is also the Lapland capital and the largest city, offering a population of 60,000.
Catchment Area
- 60,000 inhabitants in Rovaniemi region, 184,000 inhabitants in the whole of Lapland
- The catchment area of Rovaniemi Airport (within a distance of 120 km) includes Pyhä-Luosto ski and holiday resort
Under-served freight opportunities and other economic impact factors
Please contact us for more information on freight opportunities
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It's only 10 km to downtown. While Rovaniemi is well known for its unique Christmas season business, it also has superb winter sports and indeed year-round sports offers – including downhill cycling and even a 750 metre dry bobsleigh run offering a rapid 110 metre decent at the Ounasvaara sports complex.
Geography
- Rovaniemi Airport is located only 10 minutes from the centre of Rovaniemi, close to the E75 highway
- Rovaniemi Airport is served by taxis and car rental companies.
Infrastructure & Operations
- Runways (number and length): 1 runway; 3,000 x 60 metres
- Slot Coordinated?: No
- Operating hours: 24/7
- Category: CAT I and II
- 1 international passenger terminal, new cafeteria and restaurant 2010
Important infrastructure developments and/or other news
Rovaniemi is the capital of Lapland, and centre of Barents region located in the Arctic Circle. Rovaniemi has modern infrastructure and the distances within the city centre are short and there are absolutely no traffic jams. Rovaniemi is a city in the middle of nature and there is wide variety of nature attractions in city surrounding. The town itself offers a host of recreational facilities serving both visitors and its citizens on a year-round basis. Ounasvaara is the sport and excercise centre in the heart of town offering not only tourism facilities but also Lapland's sport institute/sport academy services.
Vital statistics
- Passenger numbers: Total 309,605 passengers (245,963 domestic and 63,642 international)
- Largest carrier: Finnair (74%)
- Registered overnight stays (Top 3 by nationality) in Rovaniemi: Russia 34,177, Germany 24,470, Great Britain 23,275
- Accommodation capacity: Rovaniemi 3,100, Pyhä-Luosto 9,100
