Other major reasons to serve this airport
- Major cultural and sun & beach tourist attractions.
- The island has more than 550 kilometres of coastline and 208 beaches – 158 of them are sandy.
- Multi-cultural and lively city.
- Potential for convention and congress tourism.
- Hidden natural areas like Sa Calobra, and one UNESCO World Heritage Site: the Sierra de Tramuntana.
- La Seu is the second highest Gothic cathedral among the European Gothic cathedrals.
- It is a perfect place to practice water sports.
- Highly recommended Mediterranean cuisine and local origin products: wine (Binissalem) and olives.
- Health tourism: talaso-therapy centres, spa hotels, beauty centres.
- Many private companies have rewarded the airport’s work:
- Palma de Mallorca was in the top ten Southern Europe Airports in the Skytrax 2013 passengers surveys;
- In 2011, Palma de Mallorca Airport was distinguished in the Airport Service Quality Awards in the category of Best Improvement by ACI;
- Winner of the ACI Europe Best Airport 2009 Award at the “10-25 million passenger” category for its strong relationships with its airline customers and its successful adoption of a hub strategy.
Marketing and other support
- Incentives are available in the Spanish airports:
- Passenger growth incentive:
- 75% discount in the passenger charge for additional passengers on a route in year ‘n’ (payable 50% on year n+1 and 25% in n+2).
- 100% discount in the passenger charge if the route is to a new destination in year ‘n’ (payable 75% on year n+1 and 25% in n+2).
- Transfer incentive: 30% discount in passenger & security charges in 2014 and 35% in 2015.
- Seasonality incentive: 20% discount in passenger & security charges.
- Freight: is exempted of cargo charge from the 5 July 2014.
- Charges will have a maximum increase of 0% for the next ten years until 2025, as per the Royal Decree-Law 8/2014, published on the State Official Bulletin.
- Passenger growth incentive:
- PR support for new routes:
Aena offers Marketing Support actions for the opening of new routes, which may include:
- Opening flight ceremony:
- Dedicated area at the airport for the opening flight ceremony;
- Cocktail for the passengers of the opening flight ceremony;
- Invitation of relevant authorities, press, agencies and participants to boost profile of event.
- Water salute:
- Water cannon salute at the opening flight;
- Publicity at the airport:
- In the airport: publicity spaces (MUPI) and digital screens for publicity;
- On-Line: Promotional banner on the airport’s web page or at info-vuelos web page and promotion of the new route through the social media and other channels;
- Off-Line: Official press release with impact on major national media and press release at Aena’s magazine;
- Publicity outside the airport:
- Information in the UNAV (Unión de Agencias de Viaje -Travel Agencies Union) newsletter, that includes 120 members with 1,500 sales points and promotion of the route through the eSIPA* monitors (* Flight information platform installed at various hotels, fairs & conventions centres, and other placements outside the airport).
- Promotional discounts
- Discounts at airport’s parking, retail and food & beverages;
- Promotional flyer at Aena Aeropuertos’ website announcing the new routes and including the promotional discounts with airline logo to be delivered to the passengers.
- Base start-up
- Note: There are minimum conditions for the number of based aircraft and traffic growth associated in order to be eligible for these actions.
- Discount on the current official rate in the rental of check-in machines and/or check-in counters;
- Discount on the current official rate in the rental of offices, premises and commercial counters;
- Discount on the current official rate in the branding of the boarding gate area in line with the airline specifications;
- Special banner at info-vuelos website (1.7 million visits/month).
- Opening flight ceremony:
- Possible cooperation from the Spanish Tourism Board (Tourspain): firstname.lastname@example.org
- Market information: statistics & market analysis on request at email@example.com
- The conditions of the Aena Incentive scheme and PR support are according to the wording included in the legislation in force. For more information please visit: http://www.aena.es/csee/Satellite/aerolineas/en/Page/1237567508844/
The map shows the population living near Palma de Mallorca Airport, and the nearest airports in the area (Ibiza and Menorca airports).
- Population of the main cities in the Balearic Islands:
- Palma de Mallorca – 404,681;
- Manacor – 40,859;
- Alcúdia – 19,112;
- Ibiza – 49,516;
- Santa Eulária des Riu – 32,637;
- Formentera – 9,962;
- Ciutadella – 29,247;
- There are 1.1 million inhabitants in the Balearic Islands.
Under-served freight opportunities and other economic impact factors
- Palma de Mallorca airport is located eight kilometres east of the main city.
- The airport can be accessed from the Palma-Santanyi motorway.
- Route 1 – Airport-City-Port.
- Route 21 – S’Arenal-Airport.
Infrastructure & Operations
- Runways: Two runways (3,000 m, 3,270m).
- Slot Coordinated: Coordinated.
- Operating hours: 24 hours.
- Terminals: One.
- AIP: http://www.aena.es/csee/Satellite/navegacion-aerea/en/Page/1078418725163/?other=1083158950596&other2=1083857759262#ancla340
Important infrastructure developments and/or other news
Look for more Balearic region information at:
- Passengers (commercial): 4,903,716 domestic passengers; 17,853,019 international passengers.
- Air Transport Movements: 86% scheduled flights; 14% charter flights.
- Freight: 12,237 tonnes.
- Largest carriers (Top 10): airberlin, Ryanair, Air Europa, easyJet, Vueling, Condor, Thomson Airways, TUIfly, germanwings and Jet2.com.