Oslo Airport (OSL/ENGM)
New routes and frequency possibilities and why these routes would work
| Minneapolis | San Francisco |
| Annual market between Norway and Minneapolis is 26,000 passengers. 86% leisure travellers and 75% USA originating traffic, 24% Norwegians. | Annual market between Norway and San Francisco is 29,000 passengers. 75% leisure travellers and 61% Norway originating traffic, 38% Americans. (OSL Travel Survey 2007). |
| Beijing | Los Angeles |
| Annual market between Norway and China is 102,000 passengers (50,000 passengers between OSL and Beijing). Norway-China: 73% Norway originating traffic, 25% Chinese. 42% business travellers. OSL-Beijing: 72% Norwegians/27% Chinese, 38% business travellers. (OSL Travel Survey 2007). | Annual market between Norway and Los Angeles is 28,000 passengers. 76% leisure travellers and 61% Norway originating traffic, 37% Americans. (OSL Travel Survey 2007). |
| Shanghai | Tokyo |
| Annual market between Norway and China is 102,000 passengers (29 000 passengers between OSL and Shanghai). Norway-China: 73% Norway originating traffic, 25% Chinese. 42% business travellers. OSL-Shanghai: 72% Norwegians/24% Chinese, 41% business travellers. (OSL Travel Survey 2007). | Annual market between Norway and Japan is 44,000 passengers (29 000 passengers between OSL and Tokyo). Norway-Japan: 53% Japan originating traffic, 46% Norway. 45% business travellers. OSL-Tokyo: 50% Japanese/49% Norwegians. 42% business travellers. (OSL Travel Survey 2007). |
| New York | |
| New York is the most underserved market at Oslo Airport with 60,000 passengers travelling via other airports to go to NYC. 96,000 passengers travel on direct routes between OSL and EWR, 184,000 passengers travel direct or indirect to or through New York (EWR, JFK, LGA), 120,000 of these have their end destination New York, while 64 000 are travelling to other destinations. 76% leisure travellers and 65% Norway originating traffic, 33% Americans. (OSL Travel Survey 2007). |
Other Major reasons to serve this airport
- OSL is the airport for the Oslo region (2.5 million inhabitants), and the hub for Norway’s 4.7 million population. It is also the most centrally located gateway to Scandinavia’s 18 million population and has easy access to all the world-known tourist attractions in the region: Bergen and the Fjords, Lofoten, the North Cape, The Costal Voyage and Svalbard.
- Norway has a booming economy and is the third largest oil exporter in the world. Norwegians have a high propensity to travel and in 2007 the country’s airports welcomed 41 million passengers!
- OSL is a high-quality airport that offers superior service and punctuality. In 2006 OSL was the most efficient airport in Europe (ATRS). OSL is served by an excellent ground transport system and 60% of the travellers use public transport. This is the highest share in Europe.
- Oslo is only 19 minutes from OSL: The Airport Express Train runs every 10 minutes from early morning to late night seven days a week.
- Oslo Airport is the fastest growing major Scandinavian airport and has surpassed Stockholm Arlanda as the region’s second biggest airport. The airport has an extensive domestic and European route network, but is grossly underserved by long haul routes.
- Total US Market: Annual market between Norway and USA is 610 000 passengers. Of the travellers between Norway and USA are 70% leisure travellers and 56% Norway originating traffic, 42% Americans.
Marketing and other support
Oslo Lufthavn AS offers a wide range of support to airline partners:
- Market information: statistics and market analysis on request.
- PR support: inaugural flights and activities for press, passengers and VIPs, etc.
- Airport Marketing: every new route is given one month’s marketing on airport monitors and ad hoc advertising in OSL’s Airport Magazine.
- The airport’s own destination guide to the Oslo region showcases activities, accommodation, travel, examples of a wide variety of existing packages and so on. All information about existing services at OSL is also shown here. www.flyosl.com
- Start-up support: Reduced airport charges for all-year routes to new destinations
- Marketing support: to fund ad hoc campaigns abroad
- For futher information please visit Oslo Airport B2B website
Oslo Region and Norway
Private and public tourist providers in the Oslo region offer support to airlines marketing the Oslo region abroad. Visit Oslo administers the scheme in cooperation with Oslo Lufthavn AS and Innovation Norway, the organisation that markets Norway internationally. The purpose is to combine airport, regional and national funding to achieve a maximum marketing effect. Airlines can apply to Oslo Lufthavn AS or Visit Oslo (heidi.thon@visitoslo.no) for support.
Catchment Area
- Oslo Greater Metropolitan Area: 825,000 inhabitants
- City region: 1.1 million inhabitants
- Oslo local catchment area: 2.5 million inhabitants
Under-served freight opportunities and other economic impact factors
Norwegian Prime Minister Jens Stoltenberg shows off a very fresh Salmon in Beijing – more than 60,000 tonnes were exported by air last year. The market is growing and a great opportunity for additional revenue on long haul passenger flights.
Geography
OSL is located 47km north of downtown Oslo, close to the E6 motorway. OSL opened in 1998 and is designed as an integrated transport hub. It has an extensive bus network and a basement train station for the Airport Express Train to Oslo, regional and long distance trains.
Infrastructure & Operations:
- Two RunWays, 3,600 metres and 2,950 metres.
- Slot Coordinated.
- 24h Operation.
- Single terminal, opened in 1998 with capacity of approximately 20 million passengers. An extension to the terminal is being built and will open in 2009.
Important infrastructure developments and/or other news
- A decision has been made on a new Terminal 2 which will open in 2012. Fully developed the two terminals will have a capacity of 35 million passengers.
Vital statistics
-
Total Passenger 2007: 19m
8.9m international scheduled
1.2m international charter
8.9m domestic scheduled -
Freight: 45,000 tons
- Largest carrier: SAS
