Malmö Airport (MMX/ESMS)

New routes and frequency possibilities and why these routes would work

UK
London
  • Potential for both business and leisure, incoming as well as outgoing traffic. The one-way O&D traffic on a route to London is expected to reach 80,000 passengers per year from Malmö Airport (transfer traffic excluded).
  • 150 businesses in South Sweden have offices in the UK, which is the region's 5th largest import and export market.
  • During 2009, there were a total of 60,200 nights spent by UK visitors in South Sweden and the growth exceeded 12%. This is largely due to continuously strong destination branding in the London area and the success of fictional crime detective Wallander, a BBC production starring Kenneth Branagh.
Germany
Düsseldorf, Cologne, Dortmund, Frankfurt, Munich
  • Germans are by far the largest nationality to visit South Sweden. In 2009, Germans spent more than 113,500 nights in the region. Germany is also the area's largest import and third largest export country. A regional government study shows that Düsseldorf, Frankfurt and Munich are those with the greatest number of South Swedish businesses.
  • The expected O&D traffic to these destinations from MMX (transfer traffic excluded) is:
    DUS+CGN+DTM: 22,000 potential pax
    FRA: 21,000
    MUC: 19,000

Flash is required to use this website

Get Adobe Flash player

Malmö Airport's wealthy and ethnically diverse catchment area offers a number of unserved business, leisure and VFR routes with great potential.


Flash is required to use this website

Get Adobe Flash player

Citizens of the Malmö catchment area: Zlatan Ibrahimovic draws large crowds of Swedish football fans to watch him play in his new home town Barcelona, while Wallander fever has hit the UK because of the BBC drama series with Kenneth Branagh as the Ystad police detective.

Spain
Malaga & Alicante
  • Second home ownership is high in South Sweden. There are also 80,000 active golfers that, due to the relatively short local season, look to travel south. Spain, and in particular Malaga and Alicante, is highly popular for both these passenger segments.
  • One-way O&D traffic expected from Malmö Airport:
    AGP: 23,000 potential passengers
    ALC: 13,000 potential passengers
Barcelona
  • In addition to Barcelona's regular tourist appeal, the city's football team FC Barcelona always has drawn fans from South Sweden and even more so now when Malmö-born and raised Zlatan Ibrahimovic plays for the team. The city now tops lists of the most popular tourist destinations among Swedes.
  • A BCN route from Malmö Airport is expected to attract 22,000 one-way pax per year.
Italy
Milan
  • Italy is a growing tourist market for South Swedes. Italians are also increasingly travelling inbound. In 2009, the number of Italian overnight stays in the region grew by 12%! Italy is among the 10 largest trading partners for South Sweden and many of the largest companies have offices also in the Milan area.
  • One-way O&D traffic from Malmö Airport to Milan is expected to reach 20,000 potential passengers on a yearly basis.
Rome
  • As with the case of Milan, Italy is a growing tourist market for South Swedes and the number of Italian overnight stays in the region grew by 12% in 2009. Many of the largest companies in the region have offices, not only in Milan, but to a large extent also in the Rome area. One-way O&D traffic from Malmö Airport to Rome is expected to reach 21,000 pax on a yearly basis.
Venice & Florence
  • Although Venice and/or Florence are not as strong as Milan or Rome in terms of business traffic, the destinations generate considerable amounts of leisure travellers, expectedly a similar amount of passengers from Malmö to both destinations as have previously been seen to Florence, i.e. 6,000 one-way passengers during a summer schedule.
Finland
Helsinki
  • Strong business links between South Sweden and Finland make it the 4th largest exporting and 11th largest importing country of the region. The one-way O&D traffic expected between MMX and HEL is 28,000 and to that, about 76,000 southern Swedes currently travel to Asia through other European hubs.
  • One-way O&D traffic from Malmö Airport to Milan is expected to reach 20,000 potential passengers on a yearly basis.
Netherlands
Amsterdam
  • The number of Dutch overnight stays in South Sweden grew by almost 5% during 2009, partly to be attributed to the large number of South Swedish companies that have established Dutch offices.
  • On a point-to-point basis, there is potential for 30,000 one-way pax (transfer traffic excluded). Looking at AMS as a transfer hub, South Swedes travel to both Asia and the Americas in large numbers – about 75,000 and 125,000 respectively.
Norway
Oslo
  • Oslo and Norway provide one of the fastest growing nationalities to visit South Sweden. Last year, about 47,000 Norwegian overnight stays were spent in the region, which was a growth of 14%. Sweden is an inexpensive country to Norwegians. Norway's geographical proximity and the strong business focus make it likely that the route would generate a large amount of day-visitors in both directions.
  • There are more than a hundret South Swedish companies with offices in Norway, most often located in Oslo. Norway is also South Sweden's second largest export and seventh largest import market. One-way O&D traffic between Malmö and Oslo is expected to reach 40,000 on an annual basis.
Kosovo
Pristina
  • South Sweden is the host to at least 20,000 migrants from Kosovo and the former Yugoslavia. Today, Kosovo and Pristina are underserved destinations from the South Sweden catchment area, with only one direct summer season service from Copenhagen.
Bosnia-Herzegovina
Sarajevo
  • At least 61,000 migrants from Bosnia-Herzegovina live in South Sweden. Today, Bosnia is underserved from the region with only one airline flying direct on a low frequency.
Slovenia
Ljubljana
  • Large migrant populations from the former Yugoslavia in South Sweden generate potential for a route to the Slovenian capital. Ljubljana is underserved from Malmö and the whole of southern Scandinavia, as the airlines operating offer fares too high to attract the potential of the VFR market.
 

Flash is required to use this website

Get Adobe Flash player

The World Village of Women's Sports in Malmö as well as the ESS and Max IV advanced research centres in Lund attract athletes and scientists from all over the world.

Other major reasons to serve this airport

  • Malmö Airport is a preferred airport in the catchment area due to it being a low cost, fast and flexible airport offering personal and individual service to our passengers. Passengers at Malmö Airport make about 525,000 annual trips out of CPH due to the required destinations not being available at Malmö Airport.
  • Due to the strong business climate in South Sweden, there is low unemployment and with the large financial growth in the region, as well as the many multi-national companies, a significant proportion of the population is very well off.
  • South Sweden as a whole is a growing region. More and more head offices and businesses are being moved into the region, which dealt well with the recent economic recession. There are currently 3,000 started and planned construction projects for apartments, student housing, a handful of hotels and office space – allowing even more people to move to and work in this expanding region.

New major employers and route generators

  • ESS and Max IV to Lund
    The European Spallation Source (ESS) and its sister facility Max-IV (the upgrade of Max-Lab) are two major, world-leading physics research centres to be located in the Lund university city, located 25 kilometres from Malmö Airport. The ESS lab alone is estimated to already generate 700 new jobs per year – even prior to its opening.
  • World Village of Women Sports
    The World Village of Women's Sports, Malmö, will be an international complex comprising a research centre, school, seminar and conference centre, football stadium, sports hall and much more – with the focus on all the world's female athletes. Once completed in 2012, it will attract researchers and athletes from all over the world.

Flash is required to use this website

Get Adobe Flash player

Malmö Airport offers a highly competitive incentive scheme with generous discounts for both new routes and passenger growth. A well-coordinated marketing support network is also in place as well as discounts and package deals for Danes crossing to Malmö Airport by the nearby Oresund Bridge.

Marketing and other support

  • Newly introduced, highly competitive incentive programme for new routes and/or passenger growth.
    • The new route incentive gives airlines up to 100% rebate on the Take-off Charge and 50% on the Passenger Charge for a five year period.
    • The passenger growth bonus generates 100% pay-back of passenger charges for every new passenger generated over and above the previous year.
  • Tourism in Skåne, Malmö Tourism, Visit Sweden and Malmö Airport have established a joint marketing fund for new airlines and/or routes at Malmö Airport. The size of the support depends on the destination, frequency and size of fleet operating on the route.
  • Also, Malmö Airport has a separate marketing support programme helping to share risk with airlines during a start-up period.
  • The airport offers two different Drive ‘n' Fly packages for Danish passengers
    • Passengers crossing the Oresund Bridge with a BroPas receive a 50% discount on parking
    • Passengers crossing the bridge buying a return ticket pay only 750 SEK (€75) including eight days of parking at Malmö Airport (normally 1,200 SEK/€125 if bought separately)

Flash is required to use this website

Get Adobe Flash player

Southernmost Sweden is densely populated and while only making out 3% of the country's area, it has 13% of the population. The region's golf courses attract players from all over the world, including for international events such as the 125,000-spectator SAS Masters.

Catchment Area

  • 30 min catchment area:
    • Cities: Malmö, Lund
    • Highways: E6/E4 to Gothenburg and Stockholm
    • Projects/companies: ESS & Max Labs (Lund), World Village of Women Sports (Malmö)
    • Universities and colleges: Lund University, Malmö University, Campus Helsingborg (part of Lund University)
  • 60 min catchment area:
    • Cities: Copenhagen, Trelleborg, Ystad
    • Projects/companies/tourist attractions: city of fictional crime detective Wallander (Ystad), Trelleborg AB (Trelleborg)
  • 120 min catchment area:
    • Cities: Hässleholm, Kristianstad, Simrishamn, Helsingborg, Ängelholm
    • Projects/companies/tourist attractions: within 120 minute drive from Malmö Airport you will find 75 golf courses, many of higher standard and with lower green fees than the European average.
    • Universities/colleges: Kristianstad College

Flash is required to use this website

Get Adobe Flash player

In addition to a large number of international companies headquartered in Malmö Airport's catchment area, the airport functions as a low-cost, uncongested cargo airport for all of southern Scandinavia.

Under-served freight opportunities and other economic impact factors

  • Malmö Airport provides a cheaper, faster and more flexible service in southern Scandinavia due to no extra charges from Eurocontrol, no slot coordination, and no congestion.
  • The airport is located “at the end” of Sweden, meaning that large cargo volumes pass Malmö Airport on their way to other airports and continental Europe. Use Malmö Airport and cut bridge tolls, terminal charges, and airport costs!
  • Sweden has the largest outbound charge market in Scandinavia – 38%
This large market is created through the many large companies in the country:
Ericsson Astra Zeneca ABB
Saab Atlas Copco SKF
Volvo Husqvarna Trelleborg
Tetra Laval Alfa Laval Gambro
And more...
The largest cargo markets (all over 3,000 tonnes) for Swedish cargo in 2008 were:
Chicago Shanghai Tokyo
New York Delhi Singapore
Johannesburg Toronto Sydney
  • Looking at the South Swedish region, the following markets are the largest in terms of imports and exports (Nordics and Europe excluded)
Exports
USA Russia China
Japan Brazil South Korea
UAE Australia Singapore
India  
Imports
China US Japan
Hong Kong Russia Taiwan
Malaysia South Korea Thailand
Brazil    

Flash is required to use this website

Get Adobe Flash player

A fully facilitated airport within easy reach of Malmö and Lund; both only 25 minutes away. Ground transportation will improve further to allow for the traffic boom generated by the future ESS research facility.

Geography

  • Malmö Airport is centrally located in the south of Sweden, a region known for its good infrastructure and where the airport plays an important role. With only 25 minutes to Malmö and Lund respectively, and less than an hour to Copenhagen, Helsingborg, Trelleborg and Ystad, Malmö Airport is the fastest and nearest airport to main business and leisure attractions.
  • There is a large willingness from bus operators to open up a wider bus network to more regional cities in support of new routes to Malmö Airport.
  • South Sweden is a growing region in terms of economy, business and population. The region had a net inflow of population of more than 10,000 during 2008, 1,200 coming from Denmark. During the 2000s, an average of 6,000 people per annum moved to Malmö.

Infrastructure & Operations

  • RWY 17 code 4E
    • LDA: 2800, TORA: 2800, TODA: 3100, ASDA: 2800
    • ILS: CAT II
  • RWY 35 code 4E
    • LDA: 2800, TORA: 2800, TODA: 3100, ASDA: 2800
    • ILS: CAT I, NDB
  • 8 air bridges - altogether 22 stands up to and including code D
  • Malmö Airport is not slot coordinated and far from congested
  • Operating 24 hours
  • No TNC is charged from Eurocontrol
  • Deicing at gate
  • Three handling agents – Nordic Aero, SAS Ground Services and Sturup Handling
  • Malmö Airport features a one-terminal solution for both domestic and international, Schengen and Non-Schengen traffic, allowing dining and shopping both on departure and arrival.
    • Airside:
    • Full-service restaurant and coffee house
    • Tax-free shop
    • Book/news store
    • Conference and event facilities
    • Landside:
    • Convenience store
    • Full-service restaurant
    • Conference and event facilities

Important infrastructure developments and/or other news

  • According to estimates, there will be 30% more road traffic directly as a result of ESS, requiring a six-lane highway and improved rail links. It is predicted that Copenhagen Airport will be fully utilized by 2014 with very little room for expansion, creating an opportunity for Malmö Airport both in terms of air traffic and rail connections to South Sweden. There are alrady plans for improved rail connections to be built in the mid-term future.

Vital statistics, 2009

  • In 2009, Malmö Airport had 1.5 million passengers
    • Domestic: 942,000 (70% business, 98% Swedes, female-male ratio 35-65%)
    • Intl Scheduled: 228,000 (88% leisure, 63% Swedes, female-male ratio 44-56%)
    • Intl Charter: 352,000 (98% leisure, 99% Swedes, female-male ratio 49-51%)
    • Business: 46%
    • Leisure: 54%
    • Charter: 21%
    • Scheduled: 79%
    • 10% Danes on international scheduled routes
    • Female/Male split: 40%/60%
    • (Statistics from Passenger Survey at Malmö Airport, 10,000 interviews conducted during 2009. Interested in further statistics from the survey? Contact Petra Svensson.)
  • Freight: UPS, TNT, JetPak, Post
  • Largest carriers: Malmö Aviation, SAS and Wizz Air

Financials

KEY FACTS

Route Development Contact

Petra Svensson
(Route Development & Key Account Management Malmö Airport)
Tel: +46 40 613 12 00
Mob: +46 733 38 97 45
Fax: +46 40 613 12 15

Brett Weihart
(Director of Aviation Business Gothenburg & Malmö)
Tel: +46 31 94 10 05
Mob: +46 708 50 10 05

Address

PO Box 14
230 32 Malmö
Sweden

Contact
Website
Malmö Airport Website