Malmö Airport (MMX/ESMS)

New routes and frequency possibilities and why these routes would work

Amsterdam

Passengers in Skåne has the opportunity of travelling out of major airports in the region but Malmö Airport is an easier and faster alternative which they rather use for their business as well as leisure travelling. It is not realistic to think that Malmö Airport could have the European and intercontinental network of a major airport and therefore a connection to a larger hub is of great importance. Amsterdam is a good hub for a wide range of European destinations but also a perfect alternative for long haul travelling. KLM operated between MMX and AMS for 10 years in a row and reached more than a 100 000 annual passengers. This route is still one of the most wanted routes among our passengers. On a p2p basis there is a potential annual market of about 75 000 passengers one way. Add to this the potential transfer market of about 38 000 passengers.

Barcelona

Swedes spend a large part of their disposable income on travelling in comparison with many other nationalities. Very often Swedes travel to warmer places not too far from home where they can enjoy the sun and warmth as well as shopping, wining and dining. Barcelona is a perfect place for all of this and the catchment area of Malmö Airport needs alternatives to the many routes served by tour operators and charter airlines on a weekly basis.
The expected number of annual passengers one way from Malmö Airport is 60,000. This is a route operated previously from MMX with a load factor of 75%.

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Malmö Airport's wealthy and ethnically diverse catchment area offers a number of unserved business, leisure and VFR routes with great potential.

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Citizens of the Malmö catchment area: Zlatan Ibrahimovic draws large crowds of Swedish football fans to watch him play in his new home town Milan, while Wallander fever has hit Europeans as the Ystad police detective drama series is broadcasted across Europe.

Bucharest

Bucharest also has an ethnical market in Malmö but by calculating the average number of trips per foreign inhabitant it clearly shows that this is a destination also for leisure traffic. The potential one way traffic flows are of 16 000 PAX.

Düsseldorf

Germany is a country with strong bonds to Sweden creating large incoming as well as outgoing passenger flows to south Sweden (272 000 German bednights in Skåne in 2011). The entire Nordrhein Westfalen region is important to Malmö and Skåne due to the many business partnerships and numerous trade relations as well as tourist attractions on both sides. With that as a base, statistics tells us that the number of potential passengers is 18 000 one way, p2p. Another 12 000 may be added to this potential when including possible transfer flows.
Germany is also a highly prioritized route for the tourism partnership called Swedish Skåne. A route to Germany would be well supported for joint marketing activities.

Florence

Italy is a very popular place for Swedes to travel to and it is also growing in terms of incoming tourism to the south of Scandinavia (20 200 Italian bed nights in Skåne in 2011). Florence is a route previously operated from Malmö Airport (-08), a route operated by Cimber Sterling from CPH (-11) and a route still asked for among our passengers. The number of potential passengers is 14 000, one way.

Frankfurt

Frankfurt is not only located in Germany, which is a country with strong business ties and tourism links with southern Sweden, but also a great hub airport. Research shows that passengers in the south of Sweden rather travel out of Malmö Airport, a smaller and more convenient airport in Sweden that saves the passengers up to €80 for the journey across the Öresund Bridge. In order to reach as many destinations as possible from Malmö, a direct connection to a major hub in Europe is of great importance. A direct route to Frankfurt attracts 37,800 potential one way point-to-point passengers, with a realistic additional 53,000 potential one way passengers travelling through FRA.
Germany is also a highly prioritised market for the tourism/aviation partnership Swedish Skåne. A route to Germany would be well-supported for joint marketing activities.

Helsinki

As previously said and also better explained in "other major reasons to serve this airport", the south Swedish passengers rather travel out of Malmö Airport than the larger and more time consuming airports in the region. It is not realistic to believe that Malmö Airport could have the European and intercontinental network of a major airport and therefore a connection to a larger hub is of great importance. Looking at Helsinki as a highly attractive and fast hub there are about 25 000 potential p2p passengers one way and another 10 000 potential passengers to feed into the Finnair network east and westwards.

Istanbul

Istanbul is not only an attractive destination in itself it is also a major hub to Europe, of course, but foremost to the rest of the world. Turkey is among the top three countries for leisure travel among the Swedish population and about 5 000 Turkish inhabitants are living in Skåne. The potential one way PAX p2p is 10 000 and add to that another 15 000 PAX transferring through Istanbul.

Ljubljana

Malmö is a multicultural city with more than 174 countries represented. The largest nationalities except for the Danish population are the ones coming from ex-Yugoslavia or the countries formed thereafter. Statistically, about 58 000 inhabitants with this background lives in Skåne (statistics cover persons born in Y or ex-Y or born in Sweden by two parents from Y or exY, third generation and persons with parents of different nationalities are not included). Many visiting Ljubljana still travel by car but from the population statistics and existing traffic flows it is expected to be at least 12 000 potential PAX from Malmö Airport annually, one way.

Milan

Milan is a city with strong connections to Sweden both from a business and leisure perspective. Italian bed nights in Malmö have increased by almost 30% in May 2012 compared to the same month last year and Swedes are very fond of Italy for soccer, golfing, skiing, hiking and sightseeing. A direct route to Milan from Malmö Airport would attract 21 000 potential PAX, one way.
Milan is a highly attractive market for the tourism business in Skåne and Malmö. Therefore the partnership of Swedish Skåne is interested in investing marketing support in joint activities if a direct route was introduced from Malmö Airport.

Munich

Munich and the region of Bavaria is often visited for business as well as leisure. The number of potential point-to-point one way pax is 39,000. If including transfer flows through MUC, potential one way pax reaches a total of 60,000.
Germany is a highly prioritised route for the tourism/aviation partnership Swedish Skåne. A route to Germany would be well supported for joint marketing activities.

Nice

Swedes spend in comparison to many other nationalities a large part of their disposable income and many of their vacation days on travelling. Very often Swedes travel to warmer places not too far from home where they can enjoy the sun and warmth as well as shopping, wining and dining. Nice is a perfect place for all of this and the number of potential passengers from Malmö Airport is calculated to 21 000, one way.

Oslo

Norway is one of the largest visiting nationalities in south Sweden – in 2011 about 70 000 Norwegian bed nights were spent in Skåne. Since Norway is geographically located very near Skåne and since the majority of the visitors are here on business there is also a lot of day trips no captured in the bed night statistics. There are several business partnerships and numerous trade relations between companies in the south of Sweden and businesses in the Oslo area. Norway as a whole is Skåne's second largest export and seventh largest import market. A direct route between MMX and OSL is expected to attract up to 70 000 PAX, one way.

Paris

Passengers in Skåne has the opportunity of travelling out of major airports in the region but Malmö Airport is an easier and faster alternative which they rather use for their business as well as leisure travelling. Paris is primarily an outgoing market from Malmö and Skåne but never the less, quite large. The number of potential passengers on a p2p and one way basis is 44 000. As well as many other larger hubs in Europe there is quite a significant transfer flow to be expected from MMX, 12 000 PAX one way.

Prague

Prague is a pure leisure destination from Skåne where visitors go for the modern shopping and the old architecture, the local beers and the international inspired food as well as the warmer weather. Prague has been operated from Malmö Airport with and 80-90% load factor but was dropped due to the fact that Prague is not a year round route. The potential number of passengers is 18 000, one way.

Pristina

Pristina is the largest city and the capital of Kosovo in former Yugoslavia. A large part of the population in Skåne comes from this region. Approx. 50,000 people have a first or second generation connection to ex-Yugoslavia.
Because of this the number of trips per year increases quickly, the expected number of passengers between Malmö Airport and Pristina is 13,500 one way.

Rome

As said in the section about Milan, Swedes love Italy for its food, its historical remains, culture, soccer and climate. In addition to this, the number of Italian visitors to Malmö and Skåne is increasing. Italy is among the 10 largest import and export countries for Skåne and many of the largest companies in our region have offices not only in Milan but also in the Rome area.
A direct route to Rome would attract at least 22 000 PAX on a one way basis.

Santorini

Malmö Airport offers a wide range of charter destinations that major tour operators and charter airlines serve year round. Unfortunately, the length of stay provides little flexibility. For that reason, Malmö Airport needs choices of sunny destinations to which passengers can travel on other conditions.
Santorini is a popular Greek island among Swedish tourists and would be a perfect complement to the existing charter options at MMX. The number of potential pax on a one way basis is 7,000.

Sarajevo

Malmö is a multicultural city where more than 150 languages are spoken among the inhabitants. The largest nationalities represented come from ex-Yugoslavia or the countries formed thereafter. Statistically, about 58 000 inhabitants with this background lives in Skåne (statistics cover persons born in Y or ex-Y or born in Sweden by two parents from Y or exY, third generation and persons with parents of different nationalities are not included).
Many people travelling to Sarajevo travel by road. By only looking at the flown passengers MMX has a potential of 11 000 one way PAX annually.

Skopje

Malmö's multicultural population is represented by 174 nationalities and about 50,000 people with a first or second generation connection to the former Yugoslavia. Skopje currently lacks any air connections from this region and many VFR pax therefore travel by car. A calculated and potential number of passengers is 16,000 one way p2p.
No direct traffic from Scandinavia!

Sofia

Sofia is a destination which after the bankruptcy of Cimber Sterling is unserved from south Scandinavia. Again, it is a destination which closely goes hand in hand with the multicultural population in Malmö and Skåne. The one way potential from MMX reaches 18 000 PAX annually.

Thessaloniki

Thessaloniki fulfills Swedes' criteria as an ideal leisure destination and the Malmö Airport catchment area needs alternatives to the many routes served by tour operators and charter airlines on a weekly basis.
The number of potential passengers from Malmö Airport to Thessaloniki 7,000 PAX, one way.

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The new Concert and Congress Center in Malmö as well as the ESS and Max IV advanced research centres in Lund attract delegates and scientists from all over the world.

Other major reasons to serve this airport

A research study conducted by Markör Marknad och Kommuniation shows that passengers living in the catchment area of Malmö Airport rather travel out of MMX as it is a smaller, faster and more flexible airport.
Malmö Airport is also a faster and more flexible airport for airlines. We handle 25 minute turnarounds and apply a joint domestic and international, arrival and departure terminal.
Malmö, Skåne and the Öresund region is a fast-moving, vibrant region with large business developments within 30 minutes from Malmö Airport – see more about ESS and MaxLab.
Malmö and Skåne already today host a long list of large Swedish and international companies with global business: ABB, Brio, E-on, Gambro, Honda, IKEA, Kemira, Mercedes-Benz, Perstorp, Sony Ericsson, Tetra Pak, The Absolut Company, Trelleborg and more.
Malmö and Lund together forms one of the world's strongest research and development regions. The universities attract approx. 75,000 students and a range of research networks and villages are located here: Ideon, Ideon Life Science, Medeon, Medicon Valley, Öresund Food Network, Öresund IT and more.
Skåne is an Upcoming Tourism Destination, attracting visitors from all over the world

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Malmö Airport offers a highly competitive incentive scheme with generous discounts for both new routes and passenger growth. A well-coordinated marketing support network is also in place as well as discounts and package deals for Danes crossing to Malmö Airport by the nearby Oresund Bridge. The attractive marketing support is one of many reasons why Ryanair has launched routes to Malmö Airport.

Marketing and other support

Malmö Airport applies a 5-year incentive programme of 100% discount on take-off and passenger charges.
Airlines introducing new routes or increasing traffic on existing routes qualify for marketing support where the size depends on destination, weekly frequency and if it is year-round or seasonal traffic.
Intermediate stop discount is granted to airlines flying from any airport via Malmö Airport on its way to its final destination. 50% of the take-off fees in both directions are rebated.
Also, Malmö Airport has a separate marketing support programme helping to share risk with airlines during a start-up period.
Tourism in Skåne, Malmö Tourism, Visit Sweden and Malmö Airport has established a joint marketing fund for new airlines and/or routes at Malmö Airport. The size of the support depends on the destination, frequency and size of fleet operating on the route.

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Southernmost Sweden is densely populated and while only making out 3% of the country's area, it has 13% of the population. The region's golf courses attract players from all over the world, including for international events such as the 125,000-spectator SAS Masters.

Catchment Area

30 min from MMX: 602,100 people
60 min from MMX: 1,000,500 people
90 min from MMX: 1,301,100 people
120 min from MMX: 1,546,300 people
Including Greater Copenhagen: 3 305 800 people

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In addition to a large number of international companies headquartered in Malmö Airport's catchment area, the airport functions as a low-cost, uncongested cargo airport for all of southern Scandinavia.

Under-served freight opportunities and other economic impact factors

Malmö Airport provides a cheaper, faster and more flexible service in southern Scandinavia due to no extra charges from Eurocontrol, no slot coordination, and no congestion.
The airport is located “at the end” of Sweden, meaning that large cargo volumes pass Malmö Airport on their way to other airports and continental Europe. Use Malmö Airport and cut bridge tolls, terminal charges, and airport costs!
Sweden has the largest outbound charge market in Scandinavia – 38%

This large market is created through the many large companies in the country:
Ericsson	Astra Zeneca	ABB
Saab	Atlas Copco	SKF
Volvo	Husqvarna	Trelleborg
Tetra Laval	Alfa Laval	Gambro
And more...

The largest cargo markets (all over 3,000 tonnes) for Swedish cargo in 2008 were:
Chicago	Shanghai	Tokyo
New York	Delhi	Singapore
Johannesburg	Toronto	Sydney

Looking at the South Swedish region, the following markets are the largest in terms of imports and exports (Nordics and Europe excluded)

Exports
USA	Russia	China
Japan	Brazil	South Korea
UAE	Australia	Singapore
India

Imports
China	US	Japan
Hong Kong	Russia	Taiwan
Malaysia	South Korea	Thailand
Brazil

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A fully facilitated airport within easy reach of Malmö and Lund; both only 25 minutes away. Ground transportation will improve further to allow for the traffic boom generated by the future ESS research facility.

Geography

25 minutes to Malmö and Trelleborg
35 minutes to Lund and Ystad
50 minutes to Copenhagen and Landskrona
60 minutes to Helsingborg
Airport buses to Malmö, Lund and Copenhagen

Infrastructure & Operations

Slot Coordinated: No
Operating 24 hours
25-minute turnarounds
8 gates with jetways (3 suitable for code E)
No more than 4 minutes waiting time in security control
No TNC from Eurocontrol
Airport built for approx. 4 million pax (annual pax in 2010: 1.6 million)
3,400 parking spaces; indoor and outdoor, short term and long term, valet and low cost.
Taxis right outside terminal.
6 rental car offices right outside terminal (Avis, Budget, Europcar, Hertz, Mabi, Sixt).
Terminals: 1 joint terminal for international and domestic, arriving and departing PAX (possibilities of separating non Schengen passengers)
- Landside: restaurant, bar, convenience store, Visitor Center (tourism office/airport information), currency exchange and Internet (WiFi as well as SideWalk Express).
- Airside: restaurant, bar, café, tax free, bookstore and Internet (WiFi as well as SideWalk Express)

Important infrastructure developments and/or other news

ESS and Max IV to Lund

European Spalliation Source, is a research facility which will not only complement at least two handfuls of research centers in the world but it will also be the biggest investment within research and development in Sweden in 25 years!

ESS can be seen as a huge microscope where neutrons are shot through pieces of materials in order to learn how and what it is made up of. This instrument will give totally new opportunities within chemistry, nano technology, environment, food research, bio technology, medicine etc.

The placement of Max-IV, the upgrade of Max-Lab and a sister facility to ESS, will positively influence each other.

The ESS lab alone is estimated to generate 700 more job opportunities per year from 2010 and onwards, meaning that there will be about 3500 people employed in direct connection to the research facility already in 2015. Add to this, thousands of visitors per year. This has already created a demand for new office space and following this a need for about 500 new houses and/or apartments.

It is guaranteed to be a vast growth of population within the region due to ESS. This will create a need for more health care services and the public sector have to expand in order to be able to take care of the larger amount of inhabitants. Sports and other recreational activities will have to expand their programs. The number of schools and daycare centers has to increase both with Swedish and international units for families moving to Lund for ESS. The university and technical college will also have to increase their educational programs as well as their facilities.

A side from the “musts” above the city of Lund will also build innovation centers like IDEON and MEDEON as well as science centers and science adventure parks. Finally, except for all the jobs created in direct connection to ESS there will be numerous job opportunities in public transport, stores and shops, restaurants and cafés etc.

Skåne is an Upcoming Tourism Destination

Malmö is the biggest city in Skåne - a small province in southern Sweden but yet a big holiday paradise in Scandinavia. Maybe the best thing about Skåne is its climate. Here, the summers are longer and the winters not as cold as in the rest of Sweden. So, why wait?

Very much due to the fine foods in the region, some of Sweden’s best restaurants and most highly qualified star chefs work in Malmö and Skåne. Add to this a province that has been characterised for generations by healthy agriculture and a great interested in food and you have Skåne, Sweden’s own larder. Skåne is known for the food and drinks it has produced for many generations, for instance Absolut Vodka has been produced here for more than hundred years.

Malmö is easy to explore by foot or bike and everything is close at hand. Make your way to Ribban, Malmö’s lovely sandy beach with seaside swimming. Go for a long walk along the beach. Make a stop at the beautiful Kallbadhuset from 1898, a popular destination for swimmers and café guests alike, who can enjoy saltwater swimming and a wood-fired sauna year-round.

The Turning Torso in Malmö is Sweden’s tallest building it is located in the Western Harbour, a former harbour area that has recently been turned into a meeting place. Take a few moments to look around, this district has been awarded its innovative city planning.

Malmö and Skåne also has many interesting museums including Malmö Museum, which combines Skåne history with nature, technology and shipping. See an old Viking ship, a medieval ship or a submarine! Malmö hosts the only subsidiary of Moderna Museet in Stockholm and the art museum is located in one of Sweden’s most beautiful exhibition premises.

Malmö is a great city for shopping, with large shopping centres and smaller, more exclusive boutiques. Malmö holds about 800 shops and boutiques so you won’t run out of shopping opportunities!

Malmö has a nightlife to suit every taste. If you want to give it a try remember, Malmö is a compact city and it is easy to get around. You can hit several spots in one night! Lilla Torg is popular both in the summer and in the winter. Summertime, the square is a fabulous place with tens of outdoor restaurants and bars. Close to Lilla Torg several night clubs and bars are located. Etage, Hipp, Paddy’s, Swing Inn, Koi, Skeppsbron2 and Prins Bernhard just to mention a few. Not far from Lilla Torg is Casino Cosmopol, try your luck!

New Concert and Congress Center in Malmö

Located at Universitetsholmen within walking distance from the Central Station in the popular district of Western Harbor a new concert and congress center with a belonging hotel, offices and residential areas will be built and finished 2014.

The Western Harbor has, during the last handful of years, been developed to a vibrant meeting point and city park, a sustainable urban zone and an attractive housing area. The concert, congress and hotel venue shall act as a link between the city of Malmö and the expansive harbor area, a tie between business and entertainment, a connection between work and relaxation.

Construction of the venue will start in 2012 and be finished by 2014. The concert, congress and hotel will cover a total of 43 000 sqm and be able to host 1 600 people in concert audience, 1 500 congress delegates and 375 bed in the hotel. Including an additional basements, apartments and offices the total space that will be built is of 80 000 sqm. The venue will employ about 250 people, the offices will hold 750 employees and the housing about 200 residents.

Host of Eurovision Song Contest

Maybe you remember that Sweden and Loreen won the Eurovision Song Contest 2012 in Baku. Next year the event will be hosted in Sweden, and more exactly – in Malmö!
Malmö was chosen due to the city’s multiculturalism and great infrastructure. Between the 14th and 18th of May singers and bands from 40 countries will compete in Malmö Arena and visitors are expected from all over Europe.

Vital statistics

Total of 1,946,000 pax in 2010
Domestic 1,200,000 and international 746,000 (of which charter 441,000)
Domestic business: 51%
International business: 6%
Freight: Express mail, post and heavy freight
Largest carrier: UPS, TNT and Swedish Post

New routes and frequency possibilities and why these routes would work

Other major reasons to serve this airport

Marketing and other support

Catchment Area

Under-served freight opportunities and other economic impact factors

Geography

Infrastructure & Operations

Important infrastructure developments and/or other news

ESS and Max IV to Lund

Skåne is an Upcoming Tourism Destination

New Concert and Congress Center in Malmö

Host of Eurovision Song Contest

Vital statistics

Financials

KEY FACTS

Route Development Contact
Petra Bosson (Route Development and Key Account Manager) Tel: +46 40 613 12 00 Mob: +46 733 38 97 45
Address
PO Box 14 230 32 Malmö Sweden
Contact

Website
Malmö Airport Website