The Route Shop | Malmö Airport (MMX/ESMS)

New routes and frequency possibilities and why these routes would work

Amsterdam

Passengers in southern Sweden have the opportunity of travelling from major airports in the region, but Malmö Airport is the faster and more convenient alternative that is preferable for both business and leisure travelling. It is not realistic to think that Malmö Airport could have the European and intercontinental network of a major airport, but the connection to a large hub is therefore of great importance.
Amsterdam is a good hub for a wide range of European destinations, but also a perfect alternative for long haul. KLM operated between MMX and AMS for 10 consecutive years and reached more than 100,000 annual passengers. This route is still one of the routes with the biggest passenger demand. Potential market of about 75,000 point-to-point passengers one way. Additional potential transfer market of about 38 000 passengers.

Barcelona

Swedes spend a large part of their disposable income on travelling in comparison with many other nationalities. Very often Swedes travel to warmer places not too far from home where they can enjoy the sun and warmth as well as shopping, wining and dining. Barcelona is a perfect place for all of this and the catchment area of Malmö Airport needs alternatives to the many routes served by tour operators and charter airlines on a weekly basis.
The expected number of annual passengers one way from Malmö Airport is 60,000. This is a route operated previously from MMX with a load factor of 75%.

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Malmö Airport's wealthy and ethnically diverse catchment area offers a number of unserved business, leisure and VFR routes with great potential.

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Citizens of the Malmö catchment area: Zlatan Ibrahimovic draws large crowds of Swedish football fans to watch him play in his new home town Milan, while Wallander fever has hit Europeans as the Ystad police detective drama series is broadcasted across Europe.

Bucharest

Bucharest has an ethnic VFR market in Malmö, but the high number of journeys made from the region shows that this also is destination attracting leisure traffic. The potential one way traffic flows are of 27,000 pax.

Düsseldorf

Germany is a country with strong bonds to Sweden, creating large incoming as well as outgoing passenger flows to the south of the country. The entire North Rhine-Westphalia region is important to Malmö and Skåne region due to the many business partnerships and trade relations, as well as tourist attractions on either side. Statistics show that the number of potential one way point-to-point passengers is 52,000. Another 12,000 may be added to this potential when including possible transfer flows.
Germany is also a highly prioritised route for the tourism/aviation partnership Swedish Skåne. A route to Germany would be well supported for joint marketing activities.

Florence

Italy is very popular for Swedes for leisure travel and the country market is also growing in terms of incoming tourism to the south of Scandinavia. Florence is a route previously operated from Malmö Airport (2008) and a route still demanded by passengers. The number of potential passengers is 14,000 one way.

Frankfurt

Frankfurt is not only located in Germany, which is a country with strong business ties and tourism links with southern Sweden, but also a great hub airport. Research shows that passengers in the south of Sweden rather travel out of Malmö Airport, a smaller and more convenient airport in Sweden that saves the passengers up to €80 for the journey across the Öresund Bridge. In order to reach as many destinations as possible from Malmö, a direct connection to a major hub in Europe is of great importance. A direct route to Frankfurt attracts 37,800 potential one way point-to-point passengers, with a realistic additional 53,000 potential one way passengers travelling through FRA.
Germany is also a highly prioritised market for the tourism/aviation partnership Swedish Skåne. A route to Germany would be well-supported for joint marketing activities.

Helsinki

Helsinki is a highly attractive hub with fast connections. There are about 66,000 potential point-to-point passengers one way and another 18,000 that would feed into the Finnair network, both east and westwards.

Ljubljana

Malmö is a multicultural city with more than 174 nationalities represented. The largest groups, excluding the Danish population, are the ones from the former Yugoslavia. Statistically, about 50,000 people with background in this region live in the Skåne region (statistics cover people born in Y or ex-Y or born in Sweden with both parents from Y or ex-Y; third generation and people with one parent from the region are not included).
Many still travel to Ljubljana by car, but population statistics and existing traffic flows suggest a market of 24,000 potential one way pax from Malmö Airport annually.

Milan

Milan is a city with strong connections to Sweden both from a business and leisure perspective. Overnight stays in Malmö made by Italian people have increased by 34% in April 2011 over the previous year and 14% in the first half of the year. Italy is a popular leisure destination for Swedes for its culinary experiences and Milan specifically for its football, golfing, skiing, hiking and sightseeing opportunities. A direct route to Milan from Malmö Airport would attract 43,000 potential one way pax.
Milan is a highly attractive market for the tourism business in Skåne and Malmö. Therefore the partnership Swedish Skåne is interested in investing marketing support in joint activities if a direct route was introduced from Malmö Airport.

Munich

Munich and the region of Bavaria is often visited for business as well as leisure. The number of potential point-to-point one way pax is 39,000. If including transfer flows through MUC, potential one way pax reaches a total of 60,000.
Germany is a highly prioritised route for the tourism/aviation partnership Swedish Skåne. A route to Germany would be well supported for joint marketing activities.

Nice

Predominantly leisure demand from the wealthy catchment area that is spending a large proportion of its disposable income on travel.
The number of potential passengers from Malmö Airport to Nice is 30,000 one way.

Oslo

Norway is one of the largest visiting nationalities in south Sweden – last year about 45,000 overnight stays were spent by Norwegians in Skåne. The majority of visitors travel for business, with a high number of day trips. There are several business partnerships and numerous trade relations between companies in the south of Sweden and businesses in the Oslo area. Norway as a whole is Skåne's second-largest export and seventh largest import market.
A direct route between MMX and OSL is expected to attract up to 130,000 one way pax.

Paris

Paris is primarily an outgoing market from Malmö and Skåne but nevertheless quite large. The number of potential passengers on a p2p and one way basis is 97,000. As well as many other larger hubs in Europe, there is a significant transfer flow to be expected from MMX; 27,000 pax one way.

Prague

Prague is a pure leisure destination from Skåne. The Czech Republic is attractively priced for Swedes and the city is now among the most popular city break destinations. Prague has recently been served from Malmö Airport, but since Prague is a summer destination only and the airline wanted a destination to operate year-round, the destination was dropped.
The potential number of passengers is 25,000 one way.

Pristina

Pristina is the largest city and the capital of Kosovo in former Yugoslavia. A large part of the population in Skåne comes from this region. Approx. 50,000 people have a first or second generation connection to ex-Yugoslavia.
Because of this the number of trips per year increases quickly, the expected number of passengers between Malmö Airport and Pristina is 13,500 one way.

Rome

In addition to tourism flows in both directions, Italy is among the 10 largest import and export countries for Skåne and many of the largest companies in our region have offices to large extent in the Rome area.
A direct route to Rome would attract at least 48,000 pax on a one way basis.

Santorini

Malmö Airport offers a wide range of charter destinations that major tour operators and charter airlines serve year round. Unfortunately, the length of stay provides little flexibility. For that reason, Malmö Airport needs choices of sunny destinations to which passengers can travel on other conditions.
Santorini is a popular Greek island among Swedish tourists and would be a perfect complement to the existing charter options at MMX. The number of potential pax on a one way basis is 7,000.

Skopje

Malmö's multicultural population is represented by 174 nationalities and about 50,000 people with a first or second generation connection to the former Yugoslavia. Skopje currently lacks any air connections from this region and many VFR pax therefore travel by car. A calculated and potential number of passengers is 16,000 one way p2p.
No direct traffic from Scandinavia!

Thessaloniki

Thessaloniki fulfills Swedes' criteria as an ideal leisure destination and the Malmö Airport catchment area needs alternatives to the many routes served by tour operators and charter airlines on a weekly basis.
The number of potential passengers from Malmö Airport to Thessaloniki 7,000 PAX, one way.

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The new Concert and Congress Center in Malmö as well as the ESS and Max IV advanced research centres in Lund attract delegates and scientists from all over the world.

Other major reasons to serve this airport

A research study conducted by Markör Marknad och Kommuniation shows that passengers living in the catchment area of Malmö Airport rather travel out of MMX as it is a smaller, faster and more flexible airport.
Malmö Airport is also a faster and more flexible airport for airlines. We handle 25 minute turnarounds and apply a joint domestic and international, arrival and departure terminal.
Malmö, Skåne and the Öresund region is a fast-moving, vibrant region with large business developments within 30 minutes from Malmö Airport.
Malmö and Skåne already today host a long list of large Swedish and international companies with global business: ABB, Brio, E-on, Gambro, Honda, IKEA, Kemira, Mercedes-Benz, Perstorp, Sony Ericsson, Tetra Pak, The Absolut Company, Trelleborg and more.
Malmö and nearby Lund together forms one of the world's strongest research and development regions. The universities attract approx. 75,000 students and a range of research networks and villages are located here: Ideon, Ideon Life Science, Medeon, Medicon Valley, Öresund Food Network, Öresund IT and more.
Skåne is an Upcoming Tourism Destination, attracting visitors from all over the world

New major employers and route generators

ESS and Max IV to Lund
The European Spallation Source (ESS) is the biggest investment in research and development in Sweden in 25 years! Along with its sister facility Max-IV (the upgrade of Max-Lab), two major, world-leading physics research centres will be located in the university city Lund, located 25 kilometres from Malmö Airport. The ESS lab alone is estimated to already generate 700 new jobs per year – even prior to its opening.
New Concert and Congress Center
In Malmö's popular Western Harbour district, a new concert and congress centre as well as hotel, offices and residential areas will be built and finished by 2014. The development will have a capacity of 1,600 people in concert audience, 1,500 congress delegates and 375 beds in the hotel.

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Malmö Airport offers a highly competitive incentive scheme with generous discounts for both new routes and passenger growth. A well-coordinated marketing support network is also in place as well as discounts and package deals for Danes crossing to Malmö Airport by the nearby Oresund Bridge. The attractive marketing support is one of many reasons why Ryanair has launched routes to Malmö Airport.

Marketing and other support

Malmö Airport applies a 5-year incentive program of 100% discount on take-off and passenger charges.
Airlines introducing new routes or increasing traffic on existing routes qualifies for marketing support where the size depends on destination, weekly frequency and if it is year-round or seasonal traffic.
Intermediate stop discount is granted to airlines flying from any airport via Malmö Airport on its way to its final destination. 50% of the take-off fees in both directions are rebated.
Also, Malmö Airport has a separate marketing support programme helping to share risk with airlines during a start-up period.
The airport offers two different Drive 'n' Fly packages for Danish passengers
- Passengers crossing the Oresund Bridge with a BroPas receive a 50% discount on parking
- Passengers crossing the bridge buying a return ticket pay only 750 SEK (€75) including eight days of parking at Malmö Airport (normally 1,200 SEK/€125 if bought separately)
Tourism in Skåne, Malmö Tourism, Visit Sweden and Malmö Airport has established a joint marketing fund for new airlines and/or routes at Malmö Airport. The size of the support depends on the destination, frequency and size of fleet operating on the route.

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Southernmost Sweden is densely populated and while only making out 3% of the country's area, it has 13% of the population. The region's golf courses attract players from all over the world, including for international events such as the 125,000-spectator SAS Masters.

Catchment Area

Catchment Population
- 30 min from MMX: 602,100 people
- 60 min from MMX: 1,000,500 people
- 90 min from MMX: 1,301,100 people
- 120 min from MMX: 1,546,300 people
- Including Greater Copenhagen: 3 305 800 people
30 min catchment area:
- Cities: Malmö, Lund
- Highways: E6/E4 to Gothenburg and Stockholm
- Projects/companies: ESS & Max Labs (Lund), World Village of Women Sports (Malmö)
- Universities and colleges: Lund University, Malmö University, Campus Helsingborg (part of Lund University)
60 min catchment area:
- Cities: Copenhagen, Trelleborg, Ystad
- Projects/companies/tourist attractions: city of fictional crime detective Wallander (Ystad), Trelleborg AB (Trelleborg)
120 min catchment area:
- Cities: Hässleholm, Kristianstad, Simrishamn, Helsingborg, Ängelholm
- Projects/companies/tourist attractions: within 120 minute drive from Malmö Airport you will find 75 golf courses, many of higher standard and with lower green fees than the European average.
- Universities/colleges: Kristianstad College

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In addition to a large number of international companies headquartered in Malmö Airport's catchment area, the airport functions as a low-cost, uncongested cargo airport for all of southern Scandinavia.

Under-served freight opportunities and other economic impact factors

Malmö Airport provides a cheaper, faster and more flexible service in southern Scandinavia due to no extra charges from Eurocontrol, no slot coordination, and no congestion.
The airport is located “at the end” of Sweden, meaning that large cargo volumes pass Malmö Airport on their way to other airports and continental Europe. Use Malmö Airport and cut bridge tolls, terminal charges, and airport costs!
Sweden has the largest outbound charge market in Scandinavia – 38%

This large market is created through the many large companies in the country:
Ericsson	Astra Zeneca	ABB
Saab	Atlas Copco	SKF
Volvo	Husqvarna	Trelleborg
Tetra Laval	Alfa Laval	Gambro
And more...

The largest cargo markets (all over 3,000 tonnes) for Swedish cargo in 2008 were:
Chicago	Shanghai	Tokyo
New York	Delhi	Singapore
Johannesburg	Toronto	Sydney

Looking at the South Swedish region, the following markets are the largest in terms of imports and exports (Nordics and Europe excluded)

Exports
USA	Russia	China
Japan	Brazil	South Korea
UAE	Australia	Singapore
India

Imports
China	US	Japan
Hong Kong	Russia	Taiwan
Malaysia	South Korea	Thailand
Brazil

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A fully facilitated airport within easy reach of Malmö and Lund; both only 25 minutes away. Ground transportation will improve further to allow for the traffic boom generated by the future ESS research facility.

Geography

25 minutes to Malmö and Trelleborg
35 minutes to Lund and Ystad
50 minutes to Copenhagen and Landskrona
60 minutes to Helsingborg
Airport buses to Malmö, Lund and Copenhagen

Infrastructure & Operations

Not Slot Coordinated
Operating 24 hours
25-minute turnarounds
8 gates with jetways (3 suitable for code E)
No more than 4 minutes waiting time in security control
No TNC from Eurocontrol
Airport built for approx. 4 million pax (annual pax in 2010: 1.6 million)
3,400 parking spaces; indoor and outdoor, short term and long term, valet and low cost.
Taxis right outside terminal.
6 rental car offices right outside terminal (Avis, Budget, Europcar, Hertz, Mabi, Sixt).
Terminals: 1 joint terminal for international and domestic, arriving and departing pax (possibilities of separating non-Schengen passengers)
Landside: restaurant, bar, convenience store, Visitor Center (tourism office/airport information), currency exchange and Internet (WiFi as well as SideWalk Express).
Airside: restaurant, bar, café, tax free, bookstore and Internet (WiFi as well as SideWalk Express).
At least one food/drink outlet is open until last flight has taken off.

Vital statistics

Total of 1,598,000 pax in 2010
Domestic 964,000 and international 634,000 (of which charter 391,000)
Domestic business: 64%
International business: 5%
Freight: Express mail, post and heavy freight
Largest carrier: UPS, TNT and Air Bridge Cargo

Malmö Airport (MMX/ESMS)

New routes and frequency possibilities and why these routes would work

Other major reasons to serve this airport

New major employers and route generators

Marketing and other support

Catchment Area

Under-served freight opportunities and other economic impact factors

Geography

Infrastructure & Operations

Vital statistics

Financials

KEY FACTS

Route Development Contact
Petra Bosson (Route Development and Key Account Manager) Tel: +46 40 613 12 00 Mob: +46 733 38 97 45
Address
PO Box 14 230 32 Malmö Sweden
Contact

Website
Malmö Airport Website