London City Airport (LCY/EGLC)
New routes and frequency possibilities and why these routes would work
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The routes suggested from London City Airport – including radical suggestions such as Moscow – fits the profile of other successful routes from LCY. Potential is based on a minimum two flights per day. |
| Warsaw |
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| Hamburg |
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| Jersey |
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| Moscow |
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Offering direct road and rail links to the centre of London in just 22 minutes, LCY is perfectly located to serve business passengers travelling to the City. The airport is also just 10 minutes away from the London 2012 Olympic Stadium.
Other major reasons to serve this airport
- Location – Being in London, passengers want to travel to and through LCY as it’s closer to where they want to be
- Time – We put more time back in to a travellers day than any other ‘London’ airport
- Speed – Whether it’s the 15-20 minute minimum departure time or the 5-10 minute arrival time, LCY delivers what passengers want
- Transport – Direct road and rail links to central London in 22 minutes
- Population – not only do we have direct road and rail links to the 7.5 million population of London, we have good connections to the rest of the 18 million population of the greater metropolitan London area
- Slots – currently available for all times of the day, including peak times
- Time, speed, convenience – we offer this all day, every day
- Home to the 2012 Olympics – London City to the Olympic Stadium in 10 minutes
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The launch of BA’s all-business service between London City Airport and New York JFK: LCY can provide sales and marketing support at both ends of a new route.
Marketing and other support
LCY supports new and existing routes with tailored sales and marketing support aimed at developing volumes and yields. We have a long experience of what works in the London market but we will also offer support at the other end of the route as well.
Support will include –
- Pre-route launch, we can provide data on catchment, share potential and actual demand from businesses
- Media & PR support pre-launch, launch and post-launch including hosted media trips
- Mailing to LCY database and LCY website inclusion for timetable and flight sales
- Joint promotions at both ends of route
- Social networking strategy
- Inclusion in LCY attended exhibitions
- Direct contact with companies through our corporate sales programme
- Sales education programme for your sales teams at both ends of route
- Hosting of familiarisation trips
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Closer than any other “London” airport to the centre – and offering key rapid transport access by road, rail and Underground.
Catchment Area
- London population - 7.5 million
- London metropolitan area population - 18 million
- Centre of London moving closer to LCY – land availability
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Freight volumes are low at this business-traffic airport, but high-value shipments are handled, benefiting from speedy processing.
Under-served freight opportunities and other economic impact factors
- Freight clearance facilities on site
- Freight focus tends to be low volume, high value – speedy process
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London City Airport is currently undergoing further improvement works, which will see the expansion of both the security area and the departure lounge, scheduled for completion during Q1 2011.
Geography
- Located
- 4km/15 minutes from Canary Wharf
- 11km/22 minutes from City of London
- 12km/30 minutes from Westminster
- 13km/35 minutes from Mayfair
- 21km/45 minutes from Hammersmith
- Direct train link to the London Underground and the City of London.
- Direct dual lane highway to central London, north and south London
- 18 stands, 14 of which served by pier
- Level-3 fully coordinated airport
- Minimum connecting time 35 minutes
- Free wi-fi available for all passengers
- ExCeL, London’s official conference and exhibition centre, is located adjacent to London City
- Many hotels close to the airport
Important infrastructure developments and/or other news
- New expanded security area opening Q1 2011
- Extended departure lounge opening Q1 2011
- ExCeL conference and exhibition centre has recently doubled in size
- New train link to Olympic site opening Q4 2010
