Ivalo Airport (IVL/EFIV)
New routes and frequency possibilities and why these routes would work
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Ivalo airport – one of six modern, year-round open and tourism-friendly access points to one of Europe’s most unique destinations at the Arctic Circle – Lapland.
Finavia’s northernmost airports form a network of six modern, year-round open and tourism-friendly access points to one of Europe’s most unique destinations at the Arctic Circle – Lapland. The six airports form a unified business and marketing concept – Lapland Airports. With a dense airport network we can promise: The North is Near.
In 2009, Lapland Airports had 900,000 passengers of which 360,0000 which were international passengers (MIDT and Finavia charter statistics 2009). The high season for international travellers is from December to March. The main international markets for Lapland Airports are UK (43%), France (13%) and Germany (10%). Major investments in infrastructure to the tourism centres in Lapland now provide a high potential for new airlines and tour operators to make profitable business.
Lapland region and Finavia are committed to creating incentives and marketing programmes to increase international passenger volumes to Lapland Airports (Ivalo, Enontekiö, Kittilä, Rovaniemi, Kuusamo and Kemi-Tornio).
| Potential routes from Europe: |
| Germany |
There are no regular direct flights, scheduled or charter, to Lapland from Germany. The existing demand is 28,000 indirect passengers. The main airports for German passengers are Kittilä and Rovaniemi. A substantial growth potential exists between tour operators and airlines in this market. Ivalo and Kuusamo provide a good potential for wildlife and nature holiday seekers. |
| United Kingdom |
Almost 45% of Lapland’s international passengers currently come from the UK. The charter market is mature, but currently heavily affected by the economic downturn. The UK market has a well established Christmas/Santa Claus product bringing an annual 100,000-150,000 passengers to Lapland in December with growth potential to prolong the travel season from December to November-March. Scheduled flights are in demand to satisfy tour operator demand for part-charters and seat-only products. |
| France |
France is the second-largest international market for Lapland. The charter market provides seats for 60% of the total 37,000 passengers arriving to Lapland. Main airports served are Rovaniemi, Ivalo and Enontekiö. Establishing new tour operator sales in France would grow the total market. |
| Russia |
Russian tourists are the single largest market visiting Finland and Lapland, including a total of 20,000 passengers arrive to Lapland from Russia. New services from Russian scheduled and charter airlines would provide a strong alternative for the passengers arriving by train or car. The flight time from Moscow is only 1 hour – connecting the Moscow catchment to Lapland. |
| The Netherlands |
Around 60% of passengers arrive to Lapland via Helsinki (from a total of around 21,000). The growth of the direct charters has been given a boost to the market with TUI, Voigt Travel and Buroscandinavia giving Lapland a strong visibility in the Dutch market. Rovaniemi, Kittilä and Kuusamo are the main airports served. |
| Spain |
Around 65% of Spanish passengers arrive with scheduled service via Helsinki (from a total of around 21,000 Lapland visitors). Spain holds a potential in existing and new tour operators requiring suitable air services to grow their business. The main airports served are Rovaniemi, Ivalo and Kittilä. |
| Potential routes from Asia: |
| Japan |
Surprisingly, Japan makes it into the top10 international visitor chart with an annual 12,000 Japanese tourists arriving in Lapland via Helsinki, according to MIDT. The growth potential in this market is very high. |
Lapland Airports: The top three international markets
Ivalo
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Enontekiö
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Kittilä
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Rovaniemi
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Kuusamo
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Kemi-Tornio
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Other major reasons to serve this airport
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Ski mobiles are the only customers for this petrol station on the resort of Saariselkä while downhill skiers “refuel” in the Huippu on top of Kaunispää fell.
- Inari is the largest municipality in Finland with a surface area of more than 17,000 km2. In 2008, there were 6,840 inhabitants of which 2,200 Sámi. Alongside traditional livelihoods, the development of cold technology and Arctic nature tourism play key role in shaping the Inari of today and the future.
- The Sámi are an indigenous people of Lapland and the northern regions of Europe with their own colorful culture, language, identity and history. Inari is the only municipality in Finland with four official languages: Finnish, Inari Sámi, Skolt Sámi and North Sámi.
- The modern and dynamic Saariselkä tourist resort is situated in Inari municipality. Saariselkä is a mountain village with high standard services, hotels, restaurants, a spa and plenty of activities. Saariselkä is also the northernmost ski resort in Europe. Cross-country skiing trails are rewarded nationally and 15 downhill slopes serve ski lovers. The resort’s specialty is a 1,200 metre sledge run.
- Saariselkä and Inari municipality attract travellers with the nature, Sámi culture, gold panning history and close vicinity of the Arctic Ocean. This northernmost European region offers memorable experiences in every season.
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Searching for gold: These organisations are keen to contribute to your route development and make it successful.
Marketing and other support
Lapland Airports offers a wide range of support to airline partners:
- Growth Incentive Scheme 2010-2011 (http://www.finavia.fi/airlines/Terms_and_conditions_and_airport_charges)
- Overall airport charges reduced by 10% since 1 September 2009
- Start-up support: For new routes (unserved airport pairs) a three year discount programme applicable to all carriers.
- Market information: statistics (MIDT) and passenger surveys on request.
- Consultation in planning and realising route marketing possibilities in Lapland
- Full details of promotion policy at http://www.finavia.fi/Marketing_Co-operation
Other marketing cooperations: Lapland Region and Finland
Finavia works in close co-operation with the following organisations, which are keen to contribute to your route development and make it successful:
Visit Finland
Visit Finland supports tourism industry businesses and groups in developing and marketing tourism services for the international market.
Lapland Marketing
Regional tourism development organisations:
- Levin Matkailu Oy (Kittilä Airport)
- Pohjois-Lapin Matkailu Oy (Ivalo Airport)
- Tosi-Lappi (True Lapland) Oy (Enontekiö Airport)
- Naturpolis Oy (Kuusamo Airport)
- Meri-Lapin Matkailuyhdistys ry (Kemi-Tornio Airport)
- Rovaniemen Matkailu Oy (Rovaniemi Airport)
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More tourist investment: Skanska is building new chalet apartments in the Saariselkä tourist resort 28km from the airport due to be completed in 2011.
Catchment Area
- 28 km to Saariselkä tourist resort
- 10 km to Ivalo village
- 50 km to Inari village
- 290 km to Rovaniemi
- Flight time from HEL airport to IVL airport 1h30
- International Inari municipality is part of the European Union’s Northern Dimension, which includes Finnish Lapland, Finnmark in Norway, and northern Russia. The Arctic Ocean Corridor passing through the municipality brings these three countries together and forms a gateway to the Arctic Ocean and the Kola Peninsula.
- Inari is the North European gateway to Russia and the city of Murmansk.
Under-served freight opportunities and other economic impact factors
Please contact us for more information on freight opportunities
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Hotel Kakslauttanen and Igloo Village – just 35 minutes from Ivalo airport
Geography
- Saariselkä tourist resort is situated 28 km south form the IVL airport. There is an easy coach connection between Saariselkä and IVL airport after every arriving and departing regular flight. An airport coach operates the route: Airport – Saariselkä – Kiilopää.
- The international Ivalo airport and Inari’s superb road network allow fast and easy movement to, from and within the area.
Infrastructure & Operations
- Runways (number and length): 1 runway 2,500 X 45
Vital statistics
- Passenger numbers 2009: A total of 130,600 passengers (Dom 45%/Int 55%).
- Largest carrier: Finnair (81%)
- In Saariselkä tourist resort there is a vast variety of accommodation possibilities ranging from exclusive hotels to wilderness cabins. The number of beds in commercial use is 5,250. Total number of beds is 13,500.
- In 2009 there were 270,000 overnights in Saariselkä tourist resort of which 172,500 were Finnish travelers and 96,500 international travellers. The largest foreign vistor nationalites were:
- 16,062 Germany
- 15,369 UK
- 13,110 Japan
