Hamburg Airport (HAM/EDDH)
New routes and frequency possibilities and why these routes would work
| Intercontinental |
| Bangkok |
| Annual market size HAM-BKK: 65,500. Largest unserved market from HAM catchment. |
| Miami |
| Annual market size HAM-MIA: 37,300. |
| Singapore |
| Annual market size HAM-SIN: 36,200. Reason for travel: 72.1% business (Hamburg Airport Passenger Survey). |
| Hong Kong |
| Annual market size HAM-HKG: 34,800. Reason for travel: 68% business (Hamburg Airport Passenger Survey) |
| Chicago |
| Annual market size HAM-CHI: 33,700. 39.5% of traffic to Chicago is business (Hamburg Airport Passenger Survey). |
| Shanghai |
| Annual market size HAM-PVG: 29,100. Reason for travel: 55% business (Hamburg Airport Passenger Survey) |
| Europe |
| Athens |
| Annual market size HAM ATH: 54,000. Largest offline-market in Europe. Reason for travel: 22% business (Hamburg Airport Passenger Survey) |
| Bucharest |
| Annual market size HAM-BUH: 21,300. Reason for travel: 60.5% business (Hamburg Airport Passenger Survey). |
| Marseille |
| Annual market size HAM-MRS: 17,200. Reason for travel: 15% business (Hamburg Airport Passenger Survey) |
Hamburg is Germany’s wealthiest city (Hamburg’s GDP per capita ranks 4th in Europe after inner London, Brussels and Luxemburg).
Other major reasons to serve this airport
- Hamburg is Germany’s wealthiest city (Hamburg’s GDP per capita ranks 4th in Europe after inner London, Brussels and Luxemburg).
- Hamburg Airport has a healthy mix of business and leisure passengers (40 % business).
- Hamburg is home to blue chips companies: 70 of Germany’s top 500 companies are based in Hamburg.
- Hamburg is an attraction for tourists (over 7 million overnight stays per year, #3 in Germany).
- Hamburg has a growing incoming market (ranks 13 for City Tourism in Europe).
Marketing and other support
HAM supports new routes with an incentive programme to reduce airline start-up cost such as landing, take off and positioning charges. On existing routes, Hamburg Airport rewards market growth with the Route Growth Incentive Scheme (SWP).
Further, HAM’s marketing division supports airlines with
- Airline news, editorials and advertising in Hamburg Airport publications and direct mailings
- On-site advertising and promotions
- Promoting flights and carrier at trade shows and fairs
- Joint events with airlines and tour operators targeting the travel trade/ the corporates/ the press
- Advertising in local media (e.g. radio spots)
- Close co-operations with local tourist board, Chamber of Commerce and business development authorities
Catchment Area
Hamburg is Germany’s 2nd largest city – with a population of approx. 1.8 million - three times the size of Frankfurt!
- 0.5h: 1.5 million
- 1h: 3.2 million
- 1.5h: 5.2 million
Other economic impact factors
Hamburg has 158,000 companies registered with the Chamber of Commerce. There are about 4,000 international companies, including: 600 from Asia (400 from China), 100 from the U.S. and 100 from Eastern Europe and Russia.
Trade, transport and media are the most important business segments.
Geography
- HAM is located just 8.5 km or 5 miles outside the city center.
- The airport has direct links to the main motorways to the north and south and to Germany’s capital, Berlin.
- HAM has an S-Bahn (suburban rail network) connection.
Infrastructure & Operations:
- Runways: Two IFR equipped/ full ILS CAT II and IIIb runways of 3,250 meters and 3,666 meters, for operations by commercial aircraft up to 747 and A380.
- Schedule facilitated (level 2)
- 17 contact stands, 34 apron stands (51 in total).
- Operating hours: 06:00 – 23:00 (late arrivals until midnight)
- Min. connect time: 35 min
Important infrastructure developments and/or other news
Hamburg Airport expansion programme
The airport is investing a total of more than €350 million in this expansion programme. Terminal 1 already has a new pier and additional parking facilities have already been built; and the last phases of this project are approaching:
2008
- Airport Plaza: The Plaza will also be home to a central security checkpoint and baggage claim. The majority of the shops, bars and restaurants in the new Airport Plaza will be located beyond the security checkpoint and therefore exclusive for passengers.
- S-Bahn connection: By December this suburban train will connect Hamburg Airport and the central train station within just 23 minutes.
2009
- 4-Star Radisson Blu Hotel with 270 luxurious rooms will open directly opposite the terminals
Vital statistics
- Total PAX 2008: 12.84 million (+ 0.5% vs. 2007)
- Domestic PAX: 5.6 million
International PAX: 7.2 million
Domestic / International PAX: 43% / 57%
Scheduled PAX: 10.58 million
Charter PAX: 2.21 million
Scheduled / Charter mix of PAX 2008: 83%/19% - Freight: 75,591 tons (– 10.4% vs. 2007)
- Largest carrier: Lufthansa
