East Midlands Airport (EMA/EGNX)

New routes and frequency possibilities and why these routes would work

EUROPE	Flash is required to use this website The UK's second-largest air freight airport, East Midlands also handles over four million passengers. The potential for long-haul services was tested last year by Jet2.com's successful New York "Christmas Shopping" service - existing North Atlantic demand exceeds 675,000.
Direct flights from East Midlands to a number of key European destinations, including capital cities and strong economic regions, are sought after. East Midlands Airport strives to offer connectivity across Europe in tune with the region's development of trade and commerce, serving the 23 million people who live within 2 hours' catchment area.
Barcelona (operated daily by )
Flown traffic in 2011 between EMA and BCN was: 26,000. Leakage from the EMA catchment was 117,000 (CAA 2011). Further to bmibaby's exit from the market, this leaves an unserved market opportunity from EMA.
Madrid Un-served	Rome Underserved
Flown traffic in 2007 between EMA and MAD was: 57,000. Leakage from the EMA catchment was 62,000 (CAA 2011)	Flown traffic in 2011 between EMA was:  30,000; previously: 120,000 in 2008. Leakage from the EMA catchment was 61,000 (CAA 2011). Although served, demand significantly exceeds capacity with this strong mix of business and leisure traffic that travels year round.
Malta Under-served (after September 2012)	Budapest Unserved
Flown traffic in 2011 between EMA and MLA was: 30,000. Leakage from the EMA catchment was 75,000 (CAA 2011). Further to bmibaby's exit from the market, this leaves an unserved market opportunity from EMA.	Flown traffic in 2008 between EMA and BUD was: 40,000. Leakage from the EMA catchment was 57,000 (CAA 2011).
Gibraltar Un-served	Copenhagen Unserved
Leakage from the EMA catchment was 17,000 (CAA 2011). Further to bmibaby's exit from the market, this leaves an unserved market opportunity from EMA.	Flown traffic in 2008 between EMA and CPH was: 28,000. Leakage from the EMA catchment was 62,000 (CAA 2011). Previously served by Sterling, the market has remained vacant following the airline's file for bankruptcy and cease of operations.
Athens Un-served	Dusseldorf Unserved
Leakage from the EMA catchment was 43,000 (CAA 2011).	Leakage from the EMA catchment was 86,000 (CAA 2011).
Milan Underserved	Munich Unserved
Flown traffic in 2011 between EMA and MXP was: 38,000 (MIDT 2011). Leakage from the EMA catchment was 51,000 (CAA 2011). Although served, demand significantly exceeds capacity with this strong mix of business and leisure traffic that travels year round.	Flown traffic in 2011 between EMA and MUC was: 12,000. Leakage from the EMA catchment was 90,000 (CAA 2011). Previously served by bmibaby, the market has a strong mix of year-round business and leisure traffic, as well as demand for onward connections over MUC.
Lisbon Un-served	Prague Unserved
Leakage from the EMA catchment was 30,000 (CAA 2011).	Flown traffic in 2011 between EMA and PRG was: 12,500; previously: 168,000 in 2007. Leakage from the EMA catchment was 89,000 (CAA 2011). Further to bmibaby's exit from the market, this leaves an unserved market opportunity from EMA.
Porto Un-served	Sardinia Underserved
Leakage from the EMA catchment was 23,000 (CAA 2011).	Flown traffic in 2011 from EMA was: 4,500; previously: 39,000 in 2007. Leakage from the EMA catchment was 13,000 (CAA 2011). Although served through part-weekly charter operations, there is sufficient regional demand to support complementary scheduled operations.
Kaunas Un-served	Sicily Underserved
Leakage from the EMA catchment was 29,000 (CAA 2011).	Leakage from the EMA catchment was 5,000 (CAA 2011). Although served through part-weekly charter operations, there is sufficient regional demand to support complementary scheduled operations.
Naples Underserved	Newquay Unserved
Flown traffic in 2011 between EMA and NAP was 10,000. Leakage from the EMA catchment was 38,000 (CAA 2011). Although served through part-weekly charter operations, there is sufficient regional demand to support complementary scheduled operations.	Flown traffic in 2011 between EMA and NQY was: 6,500. Leakage from the EMA catchment was 10,000 (CAA 2011). Further to bmibaby's exit from the market, this leaves an unserved market opportunity from EMA.
NORTH AMERICA & CANADA
The US is the largest long haul market from EMA: despite regional demand of 677,000 passengers a year there are no direct transatlantic services from the airport. One-off seasonal departures to New York have proved popular from the airport; however, demand exists for year-round services.
New York Underserved
Leakage from the EMA catchment was 145,000 (CAA 2011).
Toronto Un-served
Leakage from the EMA catchment was 47,000 (CAA 2011).
MIDDLE EAST
With the massive expansion of the Middle Eastern hubs, the demand for connecting traffic through these hubs is very large from the East Midlands catchment.
Dubai Un-served
Leakage from the EMA catchment was 89,000 (CAA 2011).
Doha Un-served
Leakage from the EMA catchment was 18,000 (CAA 2011).
INDIA
The East Midlands is home to the UK's second largest Indian community resulting in significant demand between the region and the Indian sub-continent. India is the second largest unserved long haul market from EMA with annual leakage of 230,000 passengers.
Delhi Un-served
Leakage from the EMA catchment was 64,000 (CAA 2011).
Mumbai Un-served
Leakage from the EMA catchment was 35,000 (CAA 2011).

Other major reasons to serve this airport

Centrally located in the heart of the English Midlands, East Midlands is home to a diverse business and leisure community.

Major companies in the region include 3M, Aston Martin, AstraZeneca, Avon, Boots, Brush, Cadbury, Capital One, Carlsberg, Caterpillar, Jaguar, JCB, Rolls Royce, Royal Doulton and Toyota.

In addition, more than 1,000 foreign owned companies are located in the region, including key Indian financial banks; Bank of India, Bank of Baroda, ICICI Bank, Canara Bank, Habib Bank AG Zurich, State Bank of India, Islamic Bank of Britain Plc and Punjab National Bank.

The East Midlands is home to 10 universities; 219,000 students and more than 41,000 international students.

Attractions include:

Marketing and other support

East Midlands Airport marketing team are here to be an extension of your marketing team. There are a wide range of marketing initiatives available to new and existing carriers supporting business, consumer and trade opportunities at a strategic and tactical level. We have local insight and knowledge to add value to your marketing activity.

Catchment Area

EMA serves the three main city regions of Nottingham, Leicester and Derby as well as drawing passengers from South Yorkshire, Lincolnshire, Staffordshire and Northamptonshire to serve the English Midlands region.

EMA's catchment is home to the UK's largest Indian population (340,000 / 27%) outside London, predominantly residing in Leicester. The ancestral origin of the East Midlands Indian community is primarily from the states of Gujarat and Maharashtra. This is reflected in the East Midlands region having the second highest proportion of Hindus in England, 15% of residents in Leicester are Hindu.

Under-served freight opportunities and other economic impact factors

Why East Midlands Airport?

Currently handling over 300,000 tonnes of flown cargo per year, EMA is the UK's number 1 pure cargo airport, 2nd only to LHR for total cargo throughput. Nearly 90% of England and Wales within 4 hours truck drive time from EMA, making EMA the ideal consolidation and distribution gateway for all your UK air cargo needs.

EMA is the primary UK hub for DHL, UPS, Aerologic and Royal Mail, and currently serves 28 direct freight destinations, including the USA, the Middle East and China. The airport's location means you can avoid the congestion of London and the Southeast, both in the air and on the ground, and ensure your goods connect as efficiently as possible.

Aerial view of EMA. The large apron on the left (EMA Cargo West) and the smaller apron on the right (EMA Cargo east are dedicated to cargo aircraft, and capable of handling every commercial aircraft in the sky.

EMA Cargo West is currently undergoing an extension which will add 4 widebody long term parking stands for cargo aircraft, ideal for tech stops and ad hoc charter activity. These stands will be able to simultaneously accommodate 2 x AN124 and 2 x B767-300ER type aircraft, or similar combinations including B747-400F, C-17 Globemaster, and smaller aircraft types.

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Geography

EMA has excellent connections to the UK's main motorway networks (M1 and M42) allowing convenient access to 90% of the country within 4 hours drive time.

Within two hours drive time – London and Manchester

EMA is frequently served by bus links connecting the airport to surrounding town and city regions and East Midlands Parkway (railway station) is situated nearby (4miles) with discounted taxi-transfer to and from the airport.