Bournemouth Airport (BOH/EGHH)
New routes and frequency possibilities and why these routes would work
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Thinking big: Bournemouth Airport's new £45 million ($72 million) arrivals terminal serves a legendary beach resort and a universally affluent catchment including Sandbanks which has the fourth highest land values the world. |
| Glasgow | |
| CAA (2010): Business 96,051 / Leisure 81,599 Total opportunity: 177,650 | |
| Edinburgh | |
| CAA (2010): Business 63,067 / Leisure 100,199. Total opportunity: 163,265 | |
| Belfast | |
| CAA (2010): Business 38,6827 / Leisure 49,810. Total opportunity: 88,492 |
| Paris CDG | Venice |
| CAA (2010): Business 26,836 / Leisure 43,090. Total opportunity: 69,927 | CAA (2010): Business 447 Leisure 40,093. Total opportunity: 40,540 |
| Amsterdam | Prague |
| CAA (2010): Business 56,396 / Leisure 53,819. Total opportunity: 110,205 | CAA (2010): Business 14,891 Leisure 19,356. Total opportunity: 34,247 |
| Frankfurt | Gibraltar |
| CAA (2010): Business 23,029 / Leisure 68,703. Total opportunity: 91,732 | CAA (2010): Business 3,721 Leisure 28,588. Total opportunity: 32,310 |
| Brussels | Lisbon |
| CAA (2010): Business 29,224 / Leisure 11,331. Total opportunity: 41,072 | CAA (2010): Business 17,282 Leisure 14,611. Total opportunity: 31,893 |
| Zurich | Marseille |
| CAA (2010): Business 28,611 / Leisure 17,051. Total opportunity: 45,291 | CAA (2010): Business 5,742 Leisure 23,857. Total opportunity: 29,599 |
| Rome | Nice |
| CAA (2010): Business 13,815 Leisure 42,796 Total opportunity: 56,611 | CAA (2010): Business 13,603 Leisure 30,324. Total opportunity: 43,927 |
| Milan | |
| CAA (2010): Business 13,419 Leisure 58,432. Total opportunity: 71,851 |
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Multi-faceted: The dense 30-minute, 500,000 Bournemouth-Poole-Christchurch conurbation includes an 18,000 student-strong university and a substantial tradition of teaching English to overseas students; served by over 30 accredited TEFL schools. Bournemouth is also a major convention centre and world-focus as an annual host of the main political party conferences.
Other major reasons to serve this airport
- Evidence of leakage to other airports
- Significant leakage to
- LHR
- LGW
- SOU
- STN
- Significant leakage to
- A large, affluent catchment:
- Strong regional economic profile
- UK GDP per capita = £21,327 ($34,000); Bournemouth GDP per capita= £29,800 ($50,000)
- Bournemouth is above the national average for economically active people
- Bournemouth, Dorset and Poole all have lower levels of unemployment compared to the national average
- Strong regional economic profile
- Large local business catchment
- JP Morgan (circa 4,000 employees)
- Sunseeker yacht builders (circa 2,300 employees)
- Liverpool Victoria insurance (circa 2,000 employees)
- Barclays Bank (circa 1,000 employees)
- Nationwide Building Society (circa 1,000 employees)
- Large student population
- 18,000 students at Bournemouth University
- Language Schools
- There is a large incidence of language schools in the area, which drives significant traffic for incumbent carriers
- Second homeownership
- The catchment is home to a large number of second home owners, with properties in Europe. Again, this drives traffic for incumbent carriers
- Area of ‘Outstanding Natural beauty’
- The catchment is home of many naturally occurring tourist attractions, including:
- Stunning beaches
- The impressive New Forest
- Jurassic coast line
- Poole Harbour – the World’s 2nd largest naturally occurring harbour
- Arresting scenery
- All of these phenomena make Bournemouth Airport an attractive arrival point for inbound tourists looking for:
- Walking
- Sailing
- Yachting
- Bird watching
- Camping
- The catchment is home of many naturally occurring tourist attractions, including:
- Towns and cities within easy reach
- One of the additional attractions for inbound tourists is the proximity to fascinating towns and cities:
- London is just 2 hours by train, from Bournemouth centre
- Inbound visitors can enjoy visiting and sightseeing in:
- Winchester
- Dorchester
- Poole
- Weymouth
- One of the additional attractions for inbound tourists is the proximity to fascinating towns and cities:
- Major business park on Airport site
- MAG Developments (manager of the Bournemouth Airport property interests) has recently (July 2012) unveiled a 10-year masterplan vision for the development of 540,000 square feet (60,000 metre) new business space – including offices, industrial units, warehousing and distribution facilities, and aviation uses such as hangars – on the Bournemouth Airport business park
- WINNER: “Best Airport in Europe 2011” at the ACI (Airport Council International Awards) in the 1-5 million passenger category
- WINNER: “Most Improved Airport in Europe” in ASQ (Airport Service and Quality) awards (2010)
- WINNER: ”Outstanding Customer Service of the Year Award” – Bournemouth Tourism Awards (2010)
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Bourne again: Bournemouth-Dublin re-launches in May 2012 – a variety of support packages exist for new routes, which also benefit from MAG's substantial marketing efforts to deepen airport use in the inbound and outbound catchment, including a six-month broadcast campaign prior to the new terminal opening.
Marketing and other support
The Bournemouth Airport Marketing Team is here to be an extension of your marketing team. There are a wide range of marketing initiatives available to new and existing carriers supporting business, consumer and trade opportunities at a strategic and tactical level. We have local insight and knowledge to add value to your marketing activity.
Route support
A variety of support packages exist for new routes at Bournemouth Airport. Please contact the Aviation Development Team for more information.
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Lots of mobile people: Ryanair celebrates a significant milestone at its Bournemouth base. The catchment is an unusual mix of valuable elements ranging from youthful to affluent-established leisure, to business, and VFR.
Catchment Area
- Total population within 30 minutes drive time: 0.5 million
- Total population within 60 minutes drive time: 1.8 million
- Total population within 90 minutes drive time: 3.9 million
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Industry and commerce: Katherine Jenkins helps celebrate the launch of the Sunseeker 40 – the Poole-based luxury yacht builder employs 2,300. "Recruiting now": The confusingly-named Liverpool Victoria insurance company is another major local employer of 2,000, while a newly-announced £60 million ($100 million) Aviation Business Park venture by MAG Developments is expected to create another 1,000 jobs over the next ten years.
Under-served freight opportunities and other economic impact factors
Bournemouth Airport is the gateway to the Channel Islands and offers the ideal location from which to serve the south of England. Currently handling around 11,000 tonnes of freight and mail annually Bournemouth is a vital part of Royal Mail's night time operation, and supports air cargo connectivity to the Channel Islands. BOH is capable of handling aircraft up to and including the AN124 and B747-400F, and has ample available capacity to accommodate your cargo needs for the South of England.
The airport offers many niche opportunities for cargo services with total commitment from the airport management and service partners.
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Just minutes from the new terminal lies breathtaking natural beauty.
Geography/surface access
- RAIL: Bournemouth Airport is situated close to Bournemouth Rail station, allowing access to the entire South Coast
- COACH: A coach interchange is located a short distance from Bournemouth Airport
- BUS: A regular shuttle bus operates between Bournemouth Airport; Bournemouth Town centre and the rail and coach interchange
- ROAD: Bournemouth Airport is easily accessible by the South of England’s network of roads and motorways
- CAR HIRE: Hertz and Europcar all operate from Bournemouth Airport
Infrastructure & Operations:
- Intercontinental runway
- 2,271m x 46m PCN 46 – runway CAT III equipped
- Flexible operating
- Operating hours to cater for demand
- Currently no restrictions on Bournemouth Airport’s night flights with 24/7 capabilities (prior arrangement is required for night flying)
- Excellent rescue and fire fighting capabilities
- 10 passenger aircraft stands up to 767-300 size
- Space available for growth
- No slot constraints, thereby avoiding EEC regulations 7903 / 2004 and improving the incidents of on-time departures
- New, modern facilities
- Recently opened departures and arrivals buildings
Important infrastructure developments and/or other news
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Land of the giants (and giant-sized opportunities). Completion of new terminal infrastructure provides for a 3 million throughput. In the meantime tourist infrastructure is in no way lacking in either natural history or historical assets.
- New departure hall opened summer 2010
- £45 million ($72m) investment
- Terminal capacity for 3m per annum
- New arrivals hall opened summer 2011
- Designed to be carbon neutral
- Over 300 solar panels on the roof
- Designed to make arrivals extremely pleasant for customers
- Designed to be carbon neutral
Vital statistics
- Over 30 destinations currently served, mostly to Mediterranean holiday hot spots
| Aer Lingus Regional | Dublin |
|---|---|
| Thomson / First Choice | Antalya, Corfu, Dalaman, Enfidha, Ibiza, Lanzarote, Menorca, Palma, Paphos, Rhodes, Sharm el Sheikh, Tenerife |
| Ryanair | Alicante, Carcassone, Fuerteventura, Faro, Girona, Gran Canaria, Ibiza, Lanzarote, Malaga, Malta, Murcia, Palma, Pisa, Rhodes, Tenerife, Wroclaw |
| easyJet | Geneva |
| Atlantic Holidays | Madeira |
| Newmarket Holidays | Catania, Dubrovnik, Genoa, Naples, Porto, Verona |
| Bath Travel | New York |
| Transun / Canterbury Travel / Thomson | Lapland |
| P&O cruises | Barbados |
| Thomson / Crystal SKI | Turin |
